Phillip
Lee.

Twenty years of helping clients grow by figuring out who they are and what to do about it.

At agencies including McCann, Media Arts Lab, and R/GA. For clients like Apple, Google, Microsoft, Spotify, Snapdragon, Fujifilm, The Home Depot, and Uniqlo.

The Work.

Great ideas drive growth.
Everything about this industry might change.
That doesn't.

Apple

Shot on iPhone

Unlocking the full power of advertising's most iconic creative platform.

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Fujifilm

For When It Clicks

Turning an instant camera into a method for meaningful connection.

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Google

Android Global Brand Redesign

Resurfacing the world's invisible super-platform for 3.5 billion users.

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Apple

Privacy. That's iPhone.

Making the risk of browsing without Safari on iPhone impossible to ignore with a unique blend of creative and media connections.

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The Home Depot

How Doers Get More Done

A brand repositioning built in 2019. Still running today.

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Qualcomm / Snapdragon

Heart of Your PC

Helping a challenger brand break into a category nobody was thinking about.

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What I Do.

Strategy

Full-spectrum brand and marketing strategy for organizations of any size.

  • Campaign Strategy
  • Brand Platform Development
  • New Business Pitches
  • Brand Portfolio Strategy
  • Comms Planning
  • Content Strategy
  • Audience Segmentation
  • GTM Strategy & Playbooks
AI Transformation

An AI plan that will survive contact with your organization.

01

Discovery

Understand how your organization actually works, from vision and philosophy all the way through to workflow and delivery. Discovery uncovers tools and processes worth keeping and those that should be rethought.

02

Foundation

Encode who your organization is into everything you build. The foundation is all about defining the principles and standards that every AI agent and tool is trained against. From there we can build solutions that are tailored to what your organization specifically needs.

03

Pilots

Test before you fully commit. Pilots are designed to be small, fast, and cross-functional, to build momentum and prove the model before you scale it.

04

Reinvention

Reinvention is the goal. Move from integrating AI into what you've always done to building products and services that you never could before. This is the horizon the whole process is pointed toward from day one.

Let's Talk.